Launch date is 50th anniversary of Dr. King's "I Have A Dream" speech
KSDK NewsChannel 5, the Gannett-owned NBC affiliate in St. Louis, announced Thursday a distribution agreement as the exclusive provider of Bounce TV in the St. Louis market beginning Aug. 28. The announcement was made by Bounce TV’s EVP of Distribution, Jeffrey Wolf.
Bounce TV is the nation’s fastest-growing and only broadcast television network for African Americans. KSDK will carry the network on its digital channel 5.2; it will also be available on Charter cable channel 87.
Bounce TV targets primarily African Americans between the ages of 25-54, with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-network series, original programming and more. Bounce TV will air twenty-four hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations. The Founding Group is led by Martin Luther King III, Ambassador Andrew Young and Andrew “Bo” Young III.
“KSDK is excited to expand our programming and provide St. Louis with Bounce TV,” said Lynn Beall, the station's president and GM. “Distributing Bounce TV is one more demonstration of KSDK’s commitment to St. Louis’ African American audience and to the community at large.”
The launch date for Bounce TV in St. Louis, Aug. 28, coincides with the 50th anniversary of Dr. Martin Luther King, Jr. delivering his ‘I Have a Dream’ speech. This landmark event took place in 1963 on the steps of the Lincoln Memorial and was a defining moment for the American Civil Rights Movement.
The Bounce TV agreement with KSDK is the third with a Gannett station; the network is also carried by Gannett’s WUSA-TV in Washington, D.C., and WATL-TV in Atlanta, Ga. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.
“We are thrilled and grateful to have Bounce TV come to the great city of St. Louis thanks to KSDK,” commented Wolf.
With the launch in St. Louis, Bounce TV will now be available in all 25 of the top 25 African American television markets, and the network’s penetration will rise further to 89% of African American television homes and 71% of the total United States. Bounce TV also recently announced a sweeping range of renewals and new launches by major station groups representing coverage in 40 markets. This young network will be two years old in September.