Townsquare Media, American Family Insurance team up for 3-concert series
Dream Shows 2013 to air locally on 106.1 KISS-FM
Townsquare Media has announced that it has partnered with American Family Insurance to launch Dream Shows 2013, a free three-city concert series syndicated online and aired on Townsquare-owned radio stations including 106.1 KISS-FM (WDKS, Evansville).
Created to inspire people to live out their dreams, the integrated program will connect music fans online, on the radio, and on-site with three of the hottest emerging artists on the brink of stardom and position American Family Insurance as a purveyor of the next big thing and fulfiller of dreams – one of the company's tenant principles.
Building on the Dream Show theme, fans can earn a free ticket to one of the shows at Diffuser.FM, Townsquare Media's premier indie & alternative music site, by submitting a description of their personal dream. These personal dreams will be incorporated creatively into the presentation of the concerts on-site and online.
The first of three free concerts will feature LEAGUES on Tuesday in Seattle, Washington, and will be captured on video and available on Aug. 8, in full screen HD on demand at http://diffuser.fm/amfam-dream-show. The two additional concerts will be announced closer to each performance date.
"American Family Insurance's DreamShow presents an opportunity to make an emotional connection with future customers. AmFam has had success with past efforts around music - both digital advertising and association with local music events. The natural strategic progression was a music event that brings AmFam's Dreams positioning to life. The brilliance of the partnership with Townsquare Media is the way it brings the experience digitally to a wider audience through the video documentary series shared with fans in AmFam's 19 operating states. DreamShow will also be brought to life as a 30-minute on-air radio event," said Telisa Yancy, V.P. of Marketing for American Family Insurance.
"We're very excited to have American Family Insurance as a partner for this great program. Not only will we be bringing our audiences three amazing free shows, but we'll also be fulfilling dreams – of the fans and the musicians," said Rick Vorhaus, SVP/General Manager, Townsquare Media.