COMMENTARY: As deadline approaches, still no word of a deal between Raycom and Dish
At stake: 14WFIE, KFVS12 and WAVE 3, among others, could be pulled from satellite company's lineup
UPDATE, 11:55 a.m.: Just minutes ago, I received the following email from WFIE Marketing Director Brandon Ridge. If it looks familiar, it's because you've probably seen it before, with limited adjustments for which station is using it:
At WFIE, we are committed to serving the community of the Tri-State with the very best local news and weather, great NBC programming and local community services. We also serve the local business community, providing a critical advertising platform for reaching their customers.
As you know, in order to be brought into the homes of our viewers, we need to reach agreements with the cable and satellite companies that serve our market. We are proud of the fact that we have agreements in place with every distributor in our area. Unfortunately we have been unable to reach an agreement with Dish Network
For several months, WFIE has been working with Dish Network to resolve this issue, so that Dish may continue to lawfully provide our signal to their viewers. To date we have been unable to reach an Agreement.
As a result of not having an agreement in place with Dish Network, WFIE may not available to its customers after Midnight tonight.
We understand this is frustrating for WFIE customers and we share their frustration. We are committed to doing everything we can to resolve this issue with Dish.
In the meantime, we are undertaking an effort to inform customers of the situation using our website, PSAs on radio and in the local papers, as well as social media to make sure viewers know that they have choices – WFIE is available on all the other TV providers in our area and we’re always available for free over the air.
We will keep you updated as the situation evolves.
Thank you.PREVIOUSLY: The deadline is midnight tonight (presumably that's Eastern time), and we still don't know if Dish Network customers in this part of the country will be able to keep watching their favorite shows on Raycom stations 14WFIE, KFVS12 and WAVE 3.
Dish, for its part, has remained virtually silent; in communications with its customers, however, it's claimed (as usual) that Raycom wants an excessive amount of money for the right to carry its stations, etc. etc., and so on.
We've heard it before.
And we've heard Raycom, through its stations, say that it just wants what's fair.
If you want my advice, here it is: Get an antenna.
At this point, I don't believe Raycom or Dish (or whatever companies are arguing over money at any given time) care what the viewers think. It's all about the money.
So hit 'em where it hurts and stop paying for something you can get for free. You can buy an antenna at any big-box store, order one online or even build one yourself. (Trust me, it works.)
And you'll never have to worry about which local channel might not be there for you when you need it.
That's my two cents.