UPDATED: NASCAR dumps ESPN and Turner for NBC

Peacock Network will get last 20 Sprint Cup races each year; 7 will air on NBC itself, with 13 on NBC Sports Network

After a SportsBusiness Daily report earlier today, NASCAR has confirmed this afternoon that ESPN and Turner will no longer air races after next season.

NBC and NBC Sports Network will share the racing season with FOX (which re-upped last year) for ten years starting with 2015.

The arrangement will run through 2024.

NBC will air:

  • The final 20 NASCAR Sprint Cup Series races each year (7 will air on NBC, 13 on NBCSN)
  • The last 19 NASCAR Nationwide Series races of the year (4 on NBC, 15 on NBCSN)
  • NASCAR K&N Series and NASCAR Whelen Modified Tour events
  • NASCAR Toyota (Mexico) Series events
  • The NASCAR Hall of Fame induction ceremony and season-ending banquets
  • Live-streaming rights for NASCAR Sprint Cup Series and NASCAR Nationwide Series races
  • and Spanish-language broadcast rights on Telemundo and Mun2 for national series events and NASCAR Toyota (Mexico) Series.

In a statement Tuesday afternoon, NASCAR chairman and CEO Brian France said: "NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future.

"We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing."

Financial terms of the deal between NASCAR and NBC weren't disclosed, but sources say the cost was substantially higher than what ESPN and Turner were paying.

Comments

No doubt most if not all of the NASCAR racing NBC will have rights for will end up on NBC Sports Network, which is part of a higher-priced sports tier of channels on most cable & satellite providers.

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