Britt supports smaller, less costly cable packages
The cable companies of America are gathered for their annual lovefest this week (the Cable Show), but there are dark clouds on the horizon as cable continues to rise in price ... and no one seems to know this better than Time Warner Cable boss Glenn Britt.
"The symbolism there is people are starting to pay attention to the fact that the multichannel TV package ... is starting to get too expensive for lower income people," Britt told an audience Tuesday. Consumers today, he said, want more flexibility in what they're being offered.
In an L.A. Times article, Britt pointed out that it's time cable companies paid attention to what consumers are demanding, and for his part, he's working toward that goal. “I think it’s what consumers want, so we’re going to have to do that,” he said.
TWC, which serves a large chunk of the Tri-State, is working to give customers more viewing options, recently making its TWC TV service available to Roku box users, as well as on smartphones and tablets. "There is a consumer appetite for a lot more flexibility than they have today with the package," Britt said. "That's why we are getting on all the devices."