Owner of 7 area radio stations adds The Boot, The BoomBox, NoiseCreep and ComicsAlliance to its digital portfolio
A company with radio stations in the Tri-State has made a major digital purchase.
Townsquare Media Group announced Monday morning that it has entered into an agreement to acquire AOL Music assets The Boot, The BoomBox and NoiseCreep as well as ComicsAlliance from AOL Inc. The new digital properties will join Townsquare Media Group’s national digital business, a portfolio of premium music and entertainment websites which reach over 52 million US monthly unique visitors and include Taste of Country, PopCrush, ScreenCrush and Okayplayer.
AOL Music is considered a pioneer in digital music, creating The Boot, The Boombox and NoiseCreep to expand its scope into country, hip hop and R&B and heavy metal, respectively.
ComicsAlliance is one of the most important and established online voices in the comic book industry. The site, a three-time and 2013 nominee for the industry’s esteemed Eisner Award, has hosted its own panel at ComicCon and has been featured on The Daily Show and in New York Magazine.
“The acquisition of these assets from AOL represents the continued rapid growth of Townsquare Media’s portfolio of owned and operated music and entertainment websites,” commented Townsquare Media Group chairman and CEO, Steven Price. “Adding these premium brands to Townsquare Media’s comprehensive offering propels our scale beyond today’s 52 million US monthly unique visitors, allowing advertisers and agencies even greater access to this highly engaged and demographically desirable audience.”
As part of the transaction, members of the AOL Music and ComicsAlliance teams will be working with Townsquare Media’s team going forward. Terms of the agreement were not disclosed.
In the Tri-State, Townsquare Media owns seven radio stations in the Evansville and Owensboro metro areas. They are WGBF (1280 AM), WOMI (1490 AM), WBKR (92.5 FM), WKDQ (99.5 FM), WGBF-FM (103.1 FM), WJLT (105.3 FM) and WDKS (106.1 FM).