Morning Headlines — 6/10/13

Radio Steps Up to Aid in OK Storm Coverage, Relief
In a special edition of Licensed to Serve, the NAB e-publication details how local broadcasters saved countless lives with continuous coverage and safety information as tornadoes moved through Oklahoma. Oklahoma Broadcasters Association President Vance Harrison said that he's "proud to be a broadcaster" and that "Radio and TV provided unprecedented coverage that saved countless lives." [Radio Online]

Live and Local is Lucrative
The SNL Kagan Financial Summit was held in New York City Thursday and Executive Vice President of Operations for CBS Radio Scott Herman and Sales President Michael Weiss were part of a panel moderated by RAB President and CEO Erica Farber. After listening to Sherry Mesh detail how wildly successful an advertising campaign that ran on WFAN in New York for London Jewelers, Herman and Weiss attributed the success of the campaign to CBS's commitment to being live, local and connected with listeners. [Radio Ink]

Lower Broadcast Prices Hikes Could Send A Signal to Cable
Now that media buyers have pushed the broadcast networks to accept smaller upfront price increases than last year, they may be expecting the same thing from the cable networks. [Broadcasting & Cable]

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