Hearst to team with Dr. Oz for new magazine
|TV's DR. OZ: Partnering with Hearst for new|
mag to debut in '14
Hearst Magazines, one of the world’s largest publishers of women’s magazines, and Dr. Mehmet Oz, Emmy® Award-winning host of the nationally syndicated The Dr. Oz Show, today announced their partnership to pilot a new lifestyle magazine. Following the successful formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011, a debut pilot issue will hit newsstands nationwide in the first quarter of 2014, followed by a second issue, which could lead to a regular frequency in the second half of 2014.
The magazine will offer fresh lifestyle content with an upbeat, optimistic attitude, touching on physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances. A positive celebration of life, the new brand will reflect Oz’s unique persona: approachable, trustworthy, inspirational and entertaining. Features will be motivating, uplifting and informative, and focus on experiencing life to the fullest. Additional details will be released in the coming months.
“Hearst has a very successful track record of partnering with unique brands and personalities to create engaging content for readers,” said David Carey, president of Hearst Magazines. “Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market.”
“Dr. Oz truly is ‘America’s Doctor’ and he’s been a friend of Hearst for years, contributing to and appearing in many of our titles,” said Ellen Levine, editorial director of Hearst Magazines. “He’s admired and respected for his energy and can-do philosophy—a perfect prescription for embracing every day.”
“This is about a lifestyle,” Oz said. “Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life.”
Initial newsstand distribution for the first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted subscribers of select Hearst titles.
“Hearst has always been smart and innovative about product launches, gathering consumer insights and initiating progressive distribution strategies to bring successful new magazines to the marketplace,” said Robin Steinberg, MediaVest executive vice president and director of publishing investment and activation. “As with Food Network Magazine and HGTV Magazine, this new property will be built on an already respected media brand and quality content, with a refreshing, modern spin.”
The Dr. Oz Show, which won its third Emmy® Award for Best Informative Talk Show in 2013, is distributed in 118 countries worldwide and across the U.S., including on 18 Hearst Television stations. In our region, the show is seen on 14WFIE (Evansville), WTHI-MyFox10 (Terre Haute), KFVS12 (Cape Girardeau), WAVE 3 (Louisville), KSDK 5 (St. Louis), WBKO-FOX (Bowling Green) and WSMV (Nashville).