VLN Broadcasting high bidder for West Salem, Ill. FM allocation
Owner of Olney's WVLN and WSEI wins spot on the dial with $32K bid
The FCC has completed its most recent auction of FM radio allocations, and it looks like the Tri-State town of West Salem, Ill. will eventually have a new radio station.
Winner of the allocation for the prospective new 6,000-watt station at 101.1 on the dial is VLN Broadcasting of Olney, which owns sports-formatted WVLN (740 AM/107.1 FM) and country WSEI (92.9 FM) in the Richland County seat.
VLN's winning bid of $32,000 bested that of W. Russell Withers, Jr., who bid $29,000.
Anti-trust rules prohibit the winners of the auction from discussing it until the FCC puts everything in a public notice (sometime in the next few weeks), so we don't yet know what VLN plans to put on the air, but for now, you can see the results here.