Gray announces that it's putting its stations signals — including WBKO — on mobile devices with Syncbak
Gray Television announced today that all 41 of its television stations — including Bowling Green, Ky. ABC/FOX/CW affiliate WBKO — will be carried on the Internet TV platform owned by Syncbak, bringing the total number of stations deploying Syncbak's technology to almost 200.
Syncbak's Internet TV platform uses location-based authentication technology to enable local television stations to stream their signal to in-market consumers. By partnering with Syncbak, Gray is able to replicate its existing national, local and affiliate partnerships on the internet and mobile devices.
Gray has been testing Syncbak's system at four of its stations for the past several months. After careful evaluation of those initiatives, Gray has decided to launch all of our television stations commercially on Syncbak's platform. Consequently, in the coming weeks, WBKO and its sister stations will stream on Syncbak all programs within their schedules that have been cleared for streaming to the local viewers within each station's market.
"We are thrilled with Gray Television's vote of confidence," says Jack Perry, Syncbak's founder and CEO. "We look forward to helping them deliver great programming to viewers wherever they are, on whatever device they decide to use."
"Gray Television was one of the very first broadcasters to launch mobile DTV service," noted Bob Prather, Gray's President and Chief Operating Officer. "Over the past few months, Syncbak has proven that they can provide another critical route to reach our local viewers. We are therefore excited to be able to improve our local products by adding all of our stations to the Syncbak platform."
Gray Television is one of 40 broadcast groups testing Syncbak's platform. Syncbak's technology is being tested in more than 150 television stations in 98 markets representing all major networks, including CBS, ABC, FOX, NBC and The CW.